Pepsi plans to put the real thing into some colas this summer: sugar.
The soda giant -- whose colas, like much of the industry, have been hit by a continuing sales decline -- plans to roll out three types of Pepsi-Cola sweetened with real sugar and not with high fructose corn syrup, reports Beverage Digest, the industry trade publication.
Pepsi confirmed the planned roll-out to USA TODAY, but did not comment further.
The three offerings: "Pepsi Made With Real Sugar," "Pepsi Vanilla Made With Real Sugar," and "Pepsi Wild Cherry Made With Real Sugar," says Sicher.
The strategic move by Pepsi comes at a time the $76 billion carbonated soft drink industry is on the decline. The big soft drink makers are eager to devise new products and marketing moves that spark consumer interest. At the same time, some consumers are increasingly showing concern over the use of high fructose corn syrup as well as artificial sweeteners in soft drinks.
Damien's note: I don't know, here's a crazy idea: Why not spend all that research money that went into devising this campaign on something outside the box -- like coming up with a good-tasting and healthy beverage to offer the public?
Sugar is another item off the menu at the house of Spo - we are reduced to twigs and oatmeal.
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