So you want to attract attention?

The Dictionary.com word for the day is cynosure: 

1. something that strongly attracts attention by its brilliance, interest, etc.: the cynosure of all eyes.
2. something serving for guidance or direction.

Although that sounds pretty flattering, the word comes from the Greek (via Latin) -- Kynósoura, the constellation Ursa Minor, equivalent to kynós -- dog's (genitive of kýōn) + ourá -- tail. It refers to Polaris, the brightest star in the constellation.  They thought it looked like a dog's tail. (Ever wonder why the Bears -- Ursa major and Ursa minor -- had a long tail?)

Kind of makes you think, huh? Lots of folks who are getting tons of attention are perhaps just the rear end of a dog.

Or the rear end of something else?