Thanks to Wicked Gay Blog
I have to say it reminds me of ads I used to see on buses: "Can't speak or read English? Call this number!"
1. something that strongly attracts attention by its brilliance, interest, etc.: the cynosure of all eyes.Although that sounds pretty flattering, the word comes from the Greek (via Latin) -- Kynósoura, the constellation Ursa Minor, equivalent to kynós -- dog's (genitive of kýōn) + ourá -- tail. It refers to Polaris, the brightest star in the constellation. They thought it looked like a dog's tail. (Ever wonder why the Bears -- Ursa major and Ursa minor -- had a long tail?)
2. something serving for guidance or direction.
The optimist fell ten stories,And at each window barhe shouted to his friends,"Doing all right so far!"