Yoshiaki Fujimori wants to be the Steve Jobs of toilets.
Like
iPhones, app-packed commodes are objects of desire in Mr. Fujimori's
Japan. The lids lift automatically. The seats heat up. Built-in bidets
make cleanup a breeze. Some of them even sync with users' smartphones
via Bluetooth so that they can program their preferences and play their
favorite music through speakers built into the bowl.
Three-quarters of Japanese homes contain such toilets, most of them made by one of two companies: Toto, Japan's largest maker of so-called sanitary ware, or Lixil Corp, where Mr. Fujimori is the chief executive.
Now
Mr. Fujimori is leading a push to bring them to the great unwashed. In
May, Lixil plans to add toilets with "integrated bidets" to the lineup
of American Standard Brands, which Lixil acquired last year for $542
million, including debt.
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I can still remember visiting my grandparents when they had only an outdoor toilet. I cannot imagine what they would have thought of this thing.
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